Principles of Marketing

Principles of Marketing, 19th Edition, by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, details core marketing fundamentals structured around a customer-value framework. Published by Pearson, this textbook provides introductory coverage of market mechanics and business strategy.

This revision incorporates updates addressing major trends that affect contemporary marketing operations. The content organizes theoretical concepts to explain how organizations generate and deliver value in commercial settings.

Released with a 2024 copyright year, the text provides foundational material for academic study in marketing principles.