Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework, 10th Edition, authored by Alexander Chernev, examines core analytical principles in contemporary business. Published by Cerebellum Press in 2019, this textbook positions marketing as a value-creation process central to the operations of a business enterprise.

The volume delineates the fundamentals of marketing strategy alongside a systematic approach to marketing management. Through its structured analytical orientation, the text outlines methods for organizing strategic decisions and evaluating commercial opportunities.

A primary focus of the work is its value-based framework intended to support the development of viable market offerings. Spanning 320 pages, this edition provides a practical academic foundation for strategic planning curricula.