Social Media Marketing

Social Media Marketing, 5th Edition, is a textbook by Tracy L. Tuten designed to connect academic concepts with practical execution. The text prepares students and marketing practitioners to evaluate digital strategies through grounded empirical research.

Content coverage focuses on core industry concepts, empirical research methodologies, and strategic execution. Readers examine how analytical models inform social media planning, content creation, and campaign evaluation across digital platforms.

This fifth edition incorporates updated social media marketing research and practical developments. Featuring brand case studies from Apple and Zoom, the volume supports coursework in digital promotion and marketing management.