Consumer Behavior
by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
8th Edition
Publisher: Cengage Learning
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Book Details
| Print ISBN | 9780357721292 |
| eText ISBN | 9780357721377 |
| Publisher | Cengage Learning |
| Publishing Year | 2024 |
| Edition | 8th Edition |
| Language | English |
| Pages | 536 |
Consumer Behavior, 8th Edition, is a textbook published by Cengage Learning. The 536-page volume carries a 2024 copyright date and is cataloged under the publisher's higher education division.
The work addresses consumer behavior for higher education study, with release in both print and electronic formats.
On the VitalSource Bookshelf platform, the digital edition provides integrated study tools, including text highlighting.
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