Consumer Behaviour
A European Perspective
by Michael R. Solomon, Margaret K. Hogg, Søren Askegaard
7th Edition
Publisher: Pearson
Book Details
| Print ISBN | 9781292116754 |
| eText ISBN | 9781292245430 |
| Publisher | Pearson |
| Publishing Year | 2019 |
| Edition | 7th Edition |
| Language | English |
| Pages | 648 |
Consumer Behaviour: A European Perspective, 7th Edition, is an introductory textbook that examines how consumers act across Europe and around the world. The volume connects theoretical models with the real-life challenges faced by marketing practitioners.
The text explores consumer decision-making, individual perception, motivation, and lifestyle values. It also addresses social dynamics, including family structures, social class, and cultural change processes.
Designed for second- and third-year undergraduates as well as Master's students, this edition incorporates case studies focusing on European businesses to ground theoretical concepts in regional practice.
Table of Contents
Chapter 1: Consumer behavior and consumer society
Chapter 2: Shopping, buying and disposing
Chapter 3: Perception and meaning
Chapter 4: The self
Chapter 5: Motivation, lifestyles and value
Chapter 6: Learning and memory
Chapter 7: Attitudes
Chapter 8: Decision making
Chapter 9: Groups and social media
Chapter 10: European families
Chapter 11: Income and social class
Chapter 12: Culture and consumer behaviour
Chapter 13: Cultural change processes
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