Dalrymple's Sales Management

Dalrymple's Sales Management: Concepts and Cases, 10th Edition, is a business textbook published by Wiley. The volume provides conceptual foundations and practical case studies focused on the planning and execution of sales operations.

Broad areas of coverage include strategy and sales program planning, customer relationship management, and sales force organization. The text also examines ethical leadership alongside methods for motivating and compensating sales personnel.

Instructional support is provided through companion learning tools. Student study is reinforced through an applied recruiting and selection simulation.