Foundations of Marketing

Foundations of Marketing, 9th Edition, by Pride and Ferrell, is a textbook published by Cengage Learning that presents fundamental marketing principles alongside emerging industry developments.

The volume explores core marketing frameworks while incorporating topics such as globalization, digital marketing, social media, and business ethics. For the 2022 edition, coverage incorporates marketing research, analytics, and the impact of artificial intelligence on marketing practice.

To connect conceptual discussions to real-world execution, the text incorporates business cases, visual examples, and video materials. Accompanying MindTap learning tools further assist students in moving from foundational theory to practical application.