Framework for Marketing Management

Framework for Marketing Management, 6th Edition, is a concise textbook published by Pearson. The volume provides a streamlined version of the fifteenth edition of Marketing Management, focusing on modern strategic practices.

The text addresses core areas of marketing strategy, examining how organizations connect with customers, shape market offerings, and deliver value across integrated channels. It also explores methods for communicating value and managing marketing operations responsibly within a global economy.

Designed for both undergraduate and graduate marketing management courses, the textbook serves as an effective supplement for classes that incorporate simulations, projects, and cases. A real-world vignette opens each chapter to introduce key marketing management concepts.