Market Assessment with OR Applications
by Adarsh Anand, Deepti Aggrawal, Mohini Agarwal
1st Edition
Publisher: CRC Press
Book Details
| Print ISBN | 9780367226923 |
| eText ISBN | 9781000759877 |
| Publisher | CRC Press |
| Publishing Year | 2020 |
| Edition | 1st Edition |
| Language | English |
Market Assessment with OR Applications, 1st Edition, is a book that examines marketing concepts and their roles within business and public organizations. The work emphasizes the necessity of scientific marketing analysis to support sound organizational decisions.
The volume investigates key commercial subjects, including consumer perspectives, product and brand management, and pricing decisions. It also introduces mathematical modeling methods applied to promotional strategy amid competition and sales forecasting.
Published in the Mathematical Engineering, Manufacturing, and Management Sciences series, this text serves academicians, researchers, and practitioners. It gathers international perspectives on market assessment to address managerial issues through an operational research viewpoint.
Table of Contents
Chapter 1: Introduction to Marketing Management
Chapter 2: Need for Scientific Marketing Analysis
Chapter 3: Understanding the Consumer’s Perspective
Chapter 4: Product and Brand Management
Chapter 5: Pricing Decision: A General Perspective
Chapter 6: Some Purchasing Policies Under Fluctuating Pricing
Chapter 7: Distribution Management
Chapter 8: Promotional Management Using OR Concepts
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