Marketing 2018

Marketing 2018, 19th Edition, provides an overview of fundamental marketing principles using a visual presentation format. The textbook focuses on developing subject knowledge alongside practical decision-making skills.

The volume links basic marketing strategies to practical applications and real-world examples. Coverage addresses digital marketing, social networking, and organizational practices during periods of business transition.

In addition, the work explores entrepreneurship, globalization, and social and environmental responsibility. For digital readers, the eTextbook on VitalSource Bookshelf includes built-in study tools such as highlighting to support independent coursework.