Marketing: 2024 Release

Marketing: 2024 Release is an introductory marketing textbook published by McGraw-Hill Higher Education that explores core marketing principles. The volume is structured to meet standard scope and sequence curricular requirements across introductory undergraduate and graduate courses at colleges and universities.

Coverage connects fundamental marketing concepts with developments across digital, social, and mobile channels. Primary subject areas include consumer behavior patterns, marketing analytics, and the strategic role of modern digital media.

Presented in an accessible visual layout with contemporary business examples throughout, the volume supports introductory college students and instructors while offering working professionals a practical resource to refresh their foundational marketing knowledge.