Marketing: An Introduction
by Rosalind Masterson, Nichola Phillips, David Pickton
5th Edition
Publisher: Sage Publications Ltd (UK)
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Book Details
| Print ISBN | 9781526494580 |
| eText ISBN | 9781529738179 |
| Publisher | Sage Publications Ltd (UK) |
| Publishing Year | 2021 |
| Edition | 5th Edition |
| Language | English |
| Pages | 560 |
Marketing: An Introduction, 5th Edition, is an introductory textbook written by Rosalind Masterson, Nichola Phillips, and David Pickton. Published by Sage Publications Ltd (UK), the volume provides an instructional overview of marketing across 560 pages.
Released in 2021, the textbook is distributed in both print and electronic formats. The digital edition is offered in a reflowable layout designed for reading across screens.
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