Marketing Management: 2025 Release

Marketing Management: 2025 Release, published by McGraw-Hill Higher Education, is a textbook authored by Greg Marshall and Mark Johnston. The volume examines key developments and trends across managerial marketing, presenting concepts in an engaging, professional tone tailored to contemporary classroom preferences.

The American Marketing Association has granted the textbook its exclusive endorsement as a recommended key resource for the PCM examination. This designation establishes the volume as an approved study resource for certification candidates.

To support classroom instruction, the authors maintain an active course blog that introduces current marketing issues alongside structured discussion questions, allowing instructors to bring timely industry topics directly into student learning.