Marketing Management

Marketing Management, 6th Edition, by Dawn Iacobucci is a textbook published by Cengage Learning that examines fundamental marketing concepts and strategic decision-making. Designed for upper-level undergraduate students, M.B.A. candidates, and E.M.B.A. participants, the work connects foundational principles to managerial practice.

This sixth edition features revised content covering competitive global markets, business ethics, social media marketing, and marketing technology. The text integrates these focal areas to address contemporary commercial environments and evolving industry standards.

By emphasizing practical managerial choices alongside theoretical foundations, the publication supports advanced degree coursework and upper-division studies. The material prepares upper-level undergraduate, M.B.A., and E.M.B.A. students to analyze complex organizational environments.