MKTG 8
by Charles W. Lamb, Joe F. Hair, Carl McDaniel
8th Edition
Publisher: Cengage Learning
Book Details
| Print ISBN | 9781285432625 |
| eText ISBN | 9798214349138 |
| Publisher | Cengage Learning |
| Publishing Year | 2015 |
| Edition | 8th Edition |
| Language | English |
MKTG 8, 8th Edition, by Charles W. Lamb, Joe F. Hair, and Carl McDaniel, is a textbook published by Cengage Learning. The 2015 title provides foundational instruction supported by visual figures and related workbook elements.
The volume organizes subject matter alongside supporting figures to aid comprehension. Students can use the accompanying materials to review concepts and practice course topics throughout their studies.
Available in both print and electronic formats, the physical release features a paperback volume packaged with a CourseMate access card. Digital versions offer interactive tools designed to assist reading and reference.
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