MKTG

MKTG, 12th Edition, is a textbook published by Cengage Learning and authored by Charles W. Lamb, Joe F. Hair, and Carl McDaniel. Holding a 2019 copyright, the volume presents instructional resources designed to support student learning and course delivery.

The text includes figures along with workbook sections. Educators can also consult publisher portal options designated for instructor use.

Available in digital formats, the title includes study features such as read-aloud listening, offline reading capabilities, and built-in highlighting tools.