Retail Buying

Retail Buying: From Basics to Fashion, 6th Edition, provides structured instruction on core retail merchandising and purchasing responsibilities. Written by Richard Clodfelter, the textbook is widely used in college and university courses across the country.

The volume presents step-by-step guidance on standard buying tasks, including customer identification, six-month merchandising plan development, and sales forecasting. It incorporates retail math concepts throughout the discussion to help readers analyze and interpret commercial data.

Case studies examine evolving market developments such as global sourcing, omni-channel retailing, and mobile commerce. Practice problems integrated alongside quantitative topics support hands-on learning across diverse retail settings.