Retail Marketing Management
Principles and Practice
by Helen Goworek, Peter McGoldrick
1st Edition
Publisher: Pearson (Intl)
Book Details
| Print ISBN | 9780273758747 |
| eText ISBN | 9781787645639 |
| Publisher | Pearson (Intl) |
| Publishing Year | 2015 |
| Edition | 1st Edition |
| Language | English |
Retail Marketing Management: Principles and Practice, 1st Edition, is a textbook that connects foundational retail marketing theory with practical retail management. The volume examines the nature of retailing as an activity while exploring how commercial organisations navigate varied operating environments.
Coverage spans consumer behaviour, market segmentation, and the core elements of the retail marketing mix, including pricing, location strategy, and customer service. The text also addresses multichannel retailing alongside international examples that explain the retail internationalisation process.
Designed for undergraduate and postgraduate students in retail and business modules, the work also serves retail practitioners through end-of-chapter case studies and seminar discussion questions.
Table of Contents
Chapter 1: Introduction to retail marketing management
Chapter 2: Retail marketing strategy
Chapter 3: Retail consumer behaviour and market segmentation
Chapter 4: Retail product and brand management
Chapter 5: Retail buying and merchandising
Chapter 6: Retail pricing
Chapter 7: Retail marketing communications
Chapter 8: Retail location
Chapter 9: Retail design and layout
Chapter 10: Retail customer service
Chapter 11: Multichannel retailing
Chapter 12: Legislation and ethics in retailing
Chapter 13: International retail marketing and emerging markets
Customer Reviews
0.0
0 reviews
No reviews yet. Be the first to review this book!
Write a Review
Reviewed by GradeFocus Editorial Team
