SELL

SELL, 6th Edition, is a college textbook designed for Principles of Selling courses. Written by Thomas Ingram and published by Cengage Learning, the volume introduces core selling principles in an accessible format.

Developed as part of Cengage's 4LTR Press line, the title draws on research into student workflows and preferences. The package pairs an easy-reference paperback text with tear-out Chapter Review Cards and digital resources.

Created to support learners across different generations and learning styles, the textbook includes practical study components. End-of-chapter case studies give students opportunities to examine realistic business scenarios and practice sales concepts.