Sport Consumer Behaviour
Marketing Strategies
by Daniel C Funk, Kostas Alexandris, Heath McDonald
2nd Edition
Publisher: Routledge
Book Details
| Print ISBN | 9780367552435 |
| eText ISBN | 9781000620450 |
| Publisher | Routledge |
| Publishing Year | 2023 |
| Edition | 2nd Edition |
| Language | English |
| Pages | 352 |
Sport Consumer Behaviour: Marketing Strategies, 2nd Edition, introduces consumer behaviour in sport and recreation by linking academic research with practical guidance. It helps students and industry professionals explore key principles of user experience design, branding, and market analysis.
The volume addresses consumer decision-making processes, examining psychological models alongside consumer motivation, personal involvement, and team identification. It also explores how individual constraints and attitudes shape engagement across different settings.
Featuring international examples throughout, the textbook supports coursework and professional practice across sport, recreation, and event management. Instructors can also access an accompanying digital eResource that provides quizzes for student assessment.
Table of Contents
Part 1: The Sport Consumer Marketplace
Chapter 1: Introduction to Sport Consumer Behaviour
Chapter 2: The Sport Product and Empirical Generalizations
Chapter 3: Sport Consumer Research and Segmentation
Chapter 4: Sport Consumer Brand Management
Part 2: Sport Consumers as Decision-Makers
Chapter 5: Sport Consumer Decision-Making
Chapter 6: A Psychological Model of Sport Consumption and Decisions
Part 3: Sport Consumers as Individuals
Chapter 7: Sport Consumer Motivation
Chapter 8: Sport Consumer Involvement
Chapter 9: Constraints in Sport Engagement
Chapter 10: Sport Consumer Attitudes
Chapter 11: Sport Team Identification
Chapter 12: Perceptions of Service Quality and Customer Satisfaction
Chapter 13: Personality and Sport Consumers
Part 4: Sport Consumers in their Social World
Chapter 14: Influence of the Socio-Cultural Environment
Chapter 15: Technology and Sport Consumer Experiences by Heather Kennedy
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