Sport Marketing

Sport Marketing, 6th Edition, is a textbook published by Human Kinetics, Inc. The volume examines core business aspects and economic principles within sports and recreation.

Subject coverage addresses general marketing concepts and the field of media and communications. The presentation explores how commercial functions and business strategies operate across sporting organizations.

Designed for a college audience, this edition emphasizes technological innovations that continue to transform the sport sector. Coverage highlights significant industry shifts, including the expansion of digital streaming options.