Sport Marketing With HKPropel Access

The 5th Edition of Sport Marketing With HKPropel Access by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, and William A. Sutton examines contemporary sport promotion, distribution, and strategic planning. This textbook provides a structured framework for analyzing how modern sport organizations connect with consumer bases across changing commercial landscapes.

Coverage examines target marketing initiatives focused on millennial sports fans alongside methods for engaging Generation Z audiences. Further sections address ticketing practices, secondary ticket markets, and strategic pricing structures. The text also incorporates material on emerging technologies, including mobile video streaming, artificial intelligence, fantasy sports, and virtual reality applications.

Digital learning aids delivered through the HKPropel platform accompany the printed concepts to assist with structured review and practical application. This configuration provides direct instructional support alongside independent study materials designed for course learning.