Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions, 1st Edition, is a scholarly reference that examines organizational marketing practices during volatile economic periods. Written and compiled by Irene Samanta, the volume presents frameworks and empirical research to help organizations navigate commercial disruption.

Core thematic sections focus on relationship marketing, marketing strategy, and e-marketing. The text investigates organizational dynamics, including the impact of public sector trust deficits during broader financial crises.

This volume is prepared for business professionals, researchers, academicians, and graduate students. Its analysis also assists information and knowledge management specialists working across disciplines such as education, management, sociology, and library science.