Sustainable Marketing

The textbook Sustainable Marketing, 3rd Edition, by Robert Dahlstrom and Jody Crosno, addresses how commercial practices integrate ecological performance alongside financial and social objectives. Published by SAGE Publications, Inc., this work outlines structural strategies for aligning organizational marketing functions with broader environmental and societal considerations. It provides balanced academic frameworks for evaluating commercial activities within modern resource constraints.

The text structures its primary coverage around the triple bottom line framework, evaluating organizational performance across economic, environmental, and social dimensions. Through this focus, the authors examine green marketing concepts alongside social marketing initiatives, explaining how strategic decision-making accounts for ecological factors while maintaining commercial viability.

To introduce these core principles, Chapter 1 details how Samso, Denmark achieved complete energy independence in 2005 by utilizing renewable energy systems including wind, solar, and geothermal power. This practical case study establishes an applied foundation for academic study across sustainable marketing topics.