The Principles of Islamic Marketing

The Principles of Islamic Marketing, 2nd Edition, is a textbook that presents a practical framework for understanding and implementing an Islamic marketing code of conduct. Rather than functioning as a religious text, the book examines how Islamic business thought and values guide commercial activities across Muslim markets.

The volume explains how organizations can conduct their full marketing operations or tailor specific offerings to suit Muslim consumers. It addresses international marketing practices and ethical principles alongside fundamental commercial activities such as branding and pricing.

Developed for academic institutions and multinational corporations, the 2015 edition includes case studies that explore business challenges and transactions within Islamic communities.