The Routledge Companion to Consumer Behavior

The Routledge Companion to Consumer Behavior, 1st Edition, is a reference work that examines the multidisciplinary foundations and commercial realities of consumer research.

Organized in a micro-to-macro framework, the text divides topics into foundational research, emerging trends, and practical applications. The coverage connects consumer motivation with key subjects including well-being, gender, and social class, illustrating how changing individual drives interact with broader structural dynamics.

With contributions from international scholars such as Sidney Levy and Jagdish Sheth, each thematic part concludes with practitioner perspectives on customer behavior. The publication provides foundational and emerging perspectives for marketing students, academic researchers, and industry practitioners.